Privacy Policy

At The Freeway Guides we recognize that privacy is important. This Policy applies to all of the products, services and websites offered by The Freeway Guides or its subsidiaries or affiliated companies (collectively, Freeway Guide’s "services").

If you have any questions about this Policy, please feel free to contact us through our website or write to us at Privacy Matters, c/o The Freeway Guides, 137 N. Larchmont Blvd # 605, Los Angeles, CA 90004 USA.

Information we collect and how we use it:
In order to provide our full range of services, we may collect the following types of information:

Cookies: The Freeway guide employs cookies to recognize you and your access privileges on the site, as well as to track site usage.

Information you provide - When you sign up for a Freeway Guides Account or other Freeway Guides service or promotion that requires registration, we ask you for personal information (such as your name, email address and an account password). For certain services, we also request credit card or other payment account information which we maintain in encrypted form on secure servers.

User communications - When you send email or other communication to The Freeway Guides, we may retain those communications in order to process your inquiries, respond to your requests and improve our services.

Use of Collected Information by The Freeway Guides
The Freeway Guides may perform statistical analyses of user behavior in order to measure interest in the various areas of our site (for product development purposes) and to inform advertisers as to how many consumers have seen or "clicked" their advertising banners. We also use demographic and preference information to allow advertising banners on our Web site to be targeted, in aggregate, to the users for whom they are most pertinent. This means that users see advertising that is most likely to interest them, and advertisers send their messages to people who are most likely to be receptive, improving both the viewer's experience and the effectiveness of the ads. In this statistical analyses and banner advertisement targeting, we will disclose information to third parties only in aggregate form. Personal information about you as an individual member will not be provided to any third party without your consent, except under the circumstances described in Compliance with Legal Process below.

E-Mail: If you so elect at registration or in the E-mail Preferences section of our Member Center, The Freeway guide will periodically send you promotional e-mail about services offered by The Freeway Guides and its advertisers. Additionally, the e-mail address provided by you at registration may be used by The Freeway Guides to contact you regarding (1) account status (including confirmation of registration), (2) major changes to the Web site and or to the Member Agreement and Privacy Policy, and (3) participation in user surveys, asking for feedback on the Web site and existing or prospective products and services, as well as information to better understand our users. User surveys greatly help us to improve our Web site, and any information we obtain in such surveys will not be shared with third parties, except in aggregate form. (Effective as of July 15, 2006).

We use e-mail links located in the Site Help area our Member Center to allow you to contact us directly with any questions or comments you may have. We will use your e-mail address to respond directly to these questions or comments.

Forums and Readers' Reviews: The Freeway Guides offers Forums (message boards) and Readers' Reviews. Any information you disclose when posting a message in these areas, along with your Member ID, becomes public and may be used by the Freeway Guides for related online and offline promotional uses. For more information about Forums and Readers' Reviews see the Posting Policy and read the Forums, Discussions and Readers' Reviews section of the Member Agreement.

Affiliated sites - We offer some of our services in connection with other web sites. Personal information that you provide to those sites may be sent to The Freeway Guides in order to deliver the service. We process such information in accordance with this Policy. The affiliated sites may have different privacy practices and we encourage you to read their privacy policies.

Links – The Freeway Guides may present links in a format that enables us to keep track of whether these links have been followed. We use this information to improve customized content and advertising. The Freeway Guides is not responsible for the content or the privacy policies of Web sites to which it may link.

Other sites - This Privacy Policy applies to web sites and services that are owned and operated by Freeway Guides. We do not exercise control over the site links from other sources. These other sites may place their own cookies or other files on your computer, collect data or solicit personal information from you.

The Freeway Guides only processes personal information for the purposes described in the applicable Privacy Policy and/or privacy notice for specific services. In addition to the above, such purposes include:
Providing our products and services to users, including the display of customized content and advertising; Auditing, research and analysis in order to maintain, protect and improve our services; Ensuring the technical functioning of our network; and Developing new services.

The Freeway Guides processes personal information on our servers in the United States of America.

Choices for personal information
If we propose to use personal information for any purposes other than those described in this Policy and/or in the specific service notices, we will offer you an effective way to opt out of the use of personal information for those other purposes. We will not collect or use sensitive information for purposes other than those described in this Policy and/or in the specific service notices, unless we have obtained your prior consent.

You can decline to submit personal information to any of our services, in which case The Freeway Guides may not be able to provide those services to you.

Information sharing
The Freeway Guides only shares personal information with other companies or individuals outside of The Freeway Guides in the following limited circumstances:

We have your consent. We require opt-in consent for the sharing of any sensitive personal information.

If The Freeway Guides becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, we will provide notice before personal information is transferred and becomes subject to a different privacy policy.

Information security

We restrict access to personal information to The Freeway Guides employees, contractors and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

Data integrity

The Freeway Guides processes personal information only for the purposes for which it was collected and in accordance with this Policy or any applicable service-specific privacy notice. We review our data collection, storage and processing practices to ensure that we only collect, store and process the personal information needed to provide or improve our services. We take reasonable steps to ensure that the personal information we process is accurate, complete, and current, but we depend on our users to update or correct their personal information whenever necessary.

Accessing and updating personal information

Changes to this policy

We recognize that Internet technologies are rapidly evolving, and that underlying business models are still not established. Accordingly, this Privacy Policy may change from time to time. We will not reduce your rights under this Policy without your explicit consent, and we expect most such changes will be minor. Any such changes will be posted on this page. If the changes represent a material departure from our current practices with respect to the use of personal information, the changes will be posted on this page thirty days prior to taking effect and registered users will be notified via e-mail.
If you have any additional questions or concerns about this Policy, please feel free to contact us any time through this web site or at Privacy Matters, c/o The Freeway Guides Inc., 137 N Larchmont Blvd #605 Los Angeles, CA 90004 USA

Premium Products and Services from Third Parties or Partners:
From time to time, The Freeway Guides may offer products or services from our partners or third parties. Where you are so notified during the purchase process, the information you provided at registration may be shared with the provider of the product or service. However, we will never share your billing and credit card information, which The Freeway Guides collects and stores to enable the purchase of these products. This information will only be shared with third parties who perform tasks required to complete the purchase transaction. Examples of this include fulfilling orders and processing credit card payments.

How do I change or update my personal information?

The Member Center: The Member Center is a centralized area where you can manage your relationship with The Freeway Guides. There are a number of things you can do in the Member Center to ensure your personal information is accurate and up to date.

Compliance with Legal Process

We will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the transfer of personal data that cannot be resolved between Freeway Guides and an individual.

Remember, The Freeway Guides are committed to building better lives, one commute at a time!

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